The resurrection of the Air Jordan 1 is a success story that’ll go down in history. Owing its recent renewal to hip-hop culture, retro trends and the popularity of the 2016 motion picture Kicks, classic Air Jordans are absolutely having a moment.
Back by popular demand, the Air Jordan 1 retro low is now back at Footasylum in its distinctive red, white and black colourway. tough to miss but easy to recognise, this cult sneaker is accented with Nike’s Swoosh and Jordan’s signature Jumpman logo.
Made for on and off the court, the history of this sneaker is one that celebrates perseverance, attitude and a defiance to authority. The story of Nike paying Michael Jordan’s $5000 fine whenever he broke NBA policies and wore his own-branded sneakers during a game is a lesson in marketing, and nicknaming those same sneakers “banned” is just a look into the playfulness of Jordan and Nike’s partnership.
A must-have in your sneaker line-up, this major restock already has fans ready to pounce. We predict a guaranteed sell-out at Footasylum, so don’t sleep while stock lasts. Oh, and be sure to follow @thesolerestocks as this is only one of several exciting updates this week!
